Client: Shree Ganesh Pet Shop
Location: Diva, Thane
Industry: Pet Shop
Project Overview:
Shree Ganesh Pet Shop, located in Diva, Thane, was struggling with limited online visibility despite offering quality pet supplies and accessories. The pet shop faced several challenges in its Google My Business (GMB) profile, including issues with the approval of the phone number and discrepancies in the address displayed on Google Maps. Our goal was to improve their local SEO, fix the GMB profile issues, and drive more foot traffic and calls.
Challenges Faced:
Phone Number Approval Issue: Google had not approved the business phone number on the GMB profile, affecting customer communication.
Address Discrepancy on Google Maps: The business address was showing incorrectly on Google Maps, leading to confusion for potential customers.
Low Local Visibility: Despite offering pet products and services, the shop’s GMB profile was not ranking well for relevant local search queries, such as “pet shop near me,” “pet shop Diva,” and “pet accessories in Diva.”
Actions Taken:
Google My Business Profile Optimization:
Optimized the business description and added all relevant categories like “pet shop,” “pet accessories,” and “pet grooming.”
Updated the business hours, added high-quality images of the store and products, and ensured accurate location data was provided.
Phone Number Issue Resolution:
After contacting Google Support, we provided the correct business phone number and verified the business identity to get the phone number approved.
Address Discrepancy Fix:
Worked with Google Support to correct the address issue, ensuring the location was accurately mapped to the shop’s physical address in Diva.
Local SEO Strategy:
Targeted local keywords like “pet shop in Diva,” “pet accessories in Diva,” “pet show near me,” “pet shop Dativali,” and “pet shop Agasan.”
Encouraged satisfied customers to leave positive reviews and consistently replied to customer inquiries.
Review Management:
Managed reviews by responding to feedback, addressing any negative reviews, and ensuring the overall reputation was positive.
Results Achieved:
9x increase in profile views: Within a few weeks of optimization, Shree Ganesh Pet Shop’s GMB profile saw a significant increase in visibility, with more customers discovering the shop through Google Search and Google Maps.
Increased calls and inquiries: After resolving the phone number issue, the shop saw a 10x increase in calls and inquiries from potential customers.
Top rankings for local search terms: The shop now ranks in the top 3 for competitive local search queries like “pet shop in Diva” and “pet accessories in Diva.”
Improved customer engagement: With more accurate information and a better-optimized profile, customer engagement increased, leading to higher foot traffic and sales.
Conclusion:
Through a tailored GMB optimization strategy, we successfully resolved the issues with Shree Ganesh Pet Shop’s profile, enhanced its local SEO, and significantly boosted its online presence. The result was a dramatic increase in calls, visits, and local visibility, making Shree Ganesh Pet Shop one of the top pet shops in the Diva area.