Common Google Analytics eCommerce Tracking Problems with Shopify (And How to Actually Fix Them)
If you’re running a Shopify store, chances are you’ve hooked it up to Google Analytics 4 (GA4) to track things like purchases, checkout behavior, product performance, and traffic sources. Sounds great in theory, right? But in reality, GA4 and Shopify don’t always play nice. Tracking can break. Data can go missing. And sometimes your reports […]