Google Tag Manager

Google Tag Manager Tips by Viraj Haldankar

Welcome to the Google Tag Manager (GTM) section—your go-to resource for tracking smarter without touching code every time. Whether you’re just starting out or managing advanced tags, this space is built to help you simplify your GTM setup and get accurate, actionable data.

From installing GTM and setting up tags to firing triggers and debugging issues, I share hands-on tutorials and real-world use cases in a language that makes sense—even if you’re not a developer.

Track better. Optimize faster. No guesswork.

Posted by Viraj Haldankar

What Is Key Events in Google Analytics? A Complete Guide to GA4 Conversions

Business, Digital Marketing, Google Analytics, Google Tag Manager, Meta Ads, PPC Management, SEO, Social Media Marketing

Key Events in Google Analytics 4 (GA4) are specific user interactions—like purchases, sign-ups, or form submissions—that are marked as conversions. These are the most important actions users take on your website or app, helping you track what truly matters to your business goals. GA4 allows you to monitor these high-value actions with greater flexibility and […]

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How to Enable GA4 eCommerce Events in WooCommerce with GTM4WP
Posted by Viraj Haldankar

How to Enable GA4 eCommerce Events in WooCommerce with GTM4WP

Digital Marketing, Google Analytics, Google Tag Manager, SEO

If you run a WooCommerce store, you’re likely aware of the importance of tracking user behavior to understand which products are performing well, what your customers are doing, and how you can improve your sales strategies. In 2023 and beyond, Google Analytics 4 (GA4) has become the standard for tracking eCommerce websites. With the transition […]

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Posted by Viraj Haldankar

Common GTM4WP Setup Mistakes (and How to Fix Them)

Digital Marketing, Google Ads, Google Analytics, Google Tag Manager, SEO

Setting up Google Tag Manager (GTM) for your WooCommerce store is a crucial step in tracking customer behavior, sales, and conversions. When you integrate GTM4WP with WooCommerce, you unlock detailed eCommerce tracking capabilities, making it easier to measure your store’s success and optimize your marketing efforts. However, many store owners face common setup mistakes when […]

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