Welcome to the Google Analytics section—your toolkit for making smarter, data-driven decisions. Whether you’re new to analytics or ready to dive deeper into tracking, insights, and conversions, this space is designed to help you decode the numbers.
From setting up GA4 and tracking user behavior to creating custom reports and measuring campaign performance, I break it all down in simple, actionable ways.
Because great marketing starts with understanding what’s working.
If you’ve ever pulled up your Google Analytics dashboard and thought, “Hmm, that doesn’t seem right,” you’re not alone. Maybe your traffic looks lower than expected. Or your bounce rate is through the roof. Or conversions don’t match what your team is actually seeing. It’s frustrating—but it’s also more common than you might think. The […]
If you’re running an online store, understanding where your traffic comes from is essential to growing your business. And if you’re using Google Analytics 4 (GA4), you may have seen a source called “Organic Shopping.” But what exactly does that mean? And how is it different from other types of traffic? In this guide, we’ll […]
Key Events in Google Analytics 4 (GA4) are specific user interactions—like purchases, sign-ups, or form submissions—that are marked as conversions. These are the most important actions users take on your website or app, helping you track what truly matters to your business goals. GA4 allows you to monitor these high-value actions with greater flexibility and […]
Organic traffic in Google Analytics refers to visitors who land on your website from unpaid search results, typically through search engines like Google, without clicking on any paid ads. Understanding this type of traffic is crucial for gauging the effectiveness of your SEO efforts and seeing how well your content resonates with users. In this […]
In simple terms, “Cross Network” in Google Analytics shows how your ads are performing across different Google platforms—like Search, YouTube, Display, and Discover—all in one place. If you’re running campaigns through Google Ads, chances are your ads are popping up in a bunch of different spots. A user might see your product on YouTube, click […]
If you run a WooCommerce store, you’re likely aware of the importance of tracking user behavior to understand which products are performing well, what your customers are doing, and how you can improve your sales strategies. In 2023 and beyond, Google Analytics 4 (GA4) has become the standard for tracking eCommerce websites. With the transition […]
Setting up Google Tag Manager (GTM) for your WooCommerce store is a crucial step in tracking customer behavior, sales, and conversions. When you integrate GTM4WP with WooCommerce, you unlock detailed eCommerce tracking capabilities, making it easier to measure your store’s success and optimize your marketing efforts. However, many store owners face common setup mistakes when […]
If you’re running a Shopify store, chances are you’ve hooked it up to Google Analytics 4 (GA4) to track things like purchases, checkout behavior, product performance, and traffic sources. Sounds great in theory, right? But in reality, GA4 and Shopify don’t always play nice. Tracking can break. Data can go missing. And sometimes your reports […]
Google Analytics 4 (GA4) is here to stay. It’s powerful, flexible, and the new standard for tracking user behavior and sales. But if you’re running a WooCommerce store on WordPress, getting GA4 set up correctly can feel like wrestling with code and settings you never asked for. Maybe your purchases aren’t showing up. Maybe events […]